Ethique Heali Kiwi - Calming Solid Shampoo Bar for Dry, Itchy, Flaky, and Oily Scalps

Ethique: Revolutionizing the Cosmetics Industry and Regenerating Our Planet

Ethique's Story Brianne West, the CEO and Founder of Ethique, started the company in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today, Ethique boasts a diverse range of over 100 products, including conscious and concentrated haircare, skincare, and body care products designed to make giving up plastic bottles easier.

Our Commitment to Sustainability At Ethique, we are on a mission to revolutionize the cosmetics industry and regenerate our planet through sustainable business practices. One of our key initiatives is to help rid the world of single-use plastic bottles. As of 2021, we have saved over 20 million single-use plastic bottles from being made or disposed of in landfills, conserved more than 3 million gallons of water, and planted over 350,000 trees. This is just the beginning of our journey towards a more sustainable future.

Compact by Design We have created the Compact by Design initiative to identify products that, while may not always look very different, have a more efficient design. By removing excess air and water, our products require less packaging and become more efficient to ship. These small differences in product size and weight lead to significant carbon emission reductions at scale.

Introducing the Calming Shampoo Bar One of our Compact by Design products is the Calming Shampoo Bar. This lime-scented, soap-free bar gently cleanses away scalp woes with a rich lather, thanks to a blend of nourishing oils and soothing oatmeal. The powerful combination of neem and karanja oils, renowned for their healing properties in Ayurvedic medicine, along with cocoa butter and coconut oil, provides softness and shine to your hair.

Plastic-Free and Ethical The Calming Shampoo Bar comes in recyclable, home-compostable packaging. Simply tear up the box and pop it in your compost bin or bury it in your garden to return nutrients to the soil. Ethique's products are formulated using vegan, cruelty-free, palm oil-free, and paraben-free ingredients, sourced from sustainable producers paid a fair wage.

Savings and Sustainability Each Calming Shampoo Bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo, making it a more cost-effective and environmentally-friendly choice. To use, simply stroke the bar down wet hair, and it will lather beautifully.

Ethique's Commitment to Change At Ethique, we are committed to driving positive change in the cosmetics industry and regenerating our planet. By offering innovative, sustainable products and empowering consumers to make more mindful choices, we are taking concrete steps towards a greener future.

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